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December 15th, 2009 - 11:46 AM § in Marketing for Travel Agents, Uncategorized

How to Measure Success

I had an interesting “a-ha” moment this week. In order to achieve a specific goal, a crucial beginning step is to have clarity on your outcome, right?  For me, I have been working on a program that I plan to offer in January.  I have a specific goal in mind as to how many people I want to “show up” for my next program.  It’s an aggressive goal, but if we don’t aim high, we will never grow.

In all honesty, there’s a piece of me that’s terrified. Of what, you might ask?  I am terrified that:

  • No one will show up
  • For those that do show up, what they will think of me
  • What I have to teach will not be of good value and they will criticize it
  • I will omit important material
  • The organization of my program will be messy and people will complain

We all have these kind of fears when we are about to step up to the plate. My “a-ha” came to me as I finished my run.  I heard a whisper in my head saying “Don’t measure your success by the number, but rather what you give.” In that moment, I actually got it.  I have been so focused on getting a certain number of people to register for my program in January, that I have lost focus on what I will be giving them, and how it will help them grow…in their business and in their lives.

The thing is, in every personal growth book I have read, or CD to which I have listened, they teach you to pick a number and focus on it, because when you do, you have clarity…and clarity is power. But the realization I had yesterday was that YES, I need to pick a number and focus on it.  However, I should NOT measure my success against this number.  It’s like you have to pick a number and focus on it to give the universe clarity around what you want…but then, you have to let go of it a little and instead focus your energy on what you will give and measure your success by how much you did give.

The more I thought about it, the more it made sense. When you measure your success by a results based number, you give your power away.  In all reality, I have no control over what people will or will not do…including signing up for my program.  But when I measure my success by the number of people that sign up, I am giving my power to something external, outside of me and my control.  No wonder why that feels so scary!  What I CAN control is what I give to them, and that’s how I should be measuring my success.  And to back up a little, I can also measure my value by what I have to give.  How do I know what I have to give?  A whole lot of personal growth and discovery.

It made me think of the Law of Circulation. We are all aware of the Law of Gravity – that if I jump out of a 2nd story window, I will fall down, not up, nor will I float.  Well, there are lots of other laws that govern our life on this earth and one of them is the Law of Circulation, which is simply that you get what you give.  You may have heard of karma.  Karma is just another way of stating the Law of Circulation.  In fact, you get way more than you give.  But the circuit starts with giving.  So, if you want to get (like I want to get my number), I have to start with the giving side.

Your assignment today is to identify one or two things that you have to give and then give it to people all day long. It could be something as simple as a smile or a sense of humor.  Or it could be a little more intellectual like a great tip on a secret restaurant for a client traveling to Italy.  Change your focus on what you have to give, not what you can get, and go give it.  Do this on a daily basis and you will see significant changes in your life.


December 9th, 2009 - 1:05 PM § in Uncategorized

Never Underestimate the Value of Your Expertise

As a travel agent, you have traveled many places, experienced hundreds of destinations and have a world of value sitting right in your head. But, how often do you give yourself credit for the things you REALLY know well? Here’s a great story I would like to share, that just occurred for us at [...]


November 30th, 2009 - 7:09 PM § in Uncategorized

Connect with Your True Purpose and Become a Traveler Magnet

Do you remember why you got into the travel business? Probably because you undoubtedly have a passion for travel.  I can relate.  It’s exactly why I began in the travel business.   I love to explore, see new places, take the path less traveled, and I wanted to share this with others. But c[...]


November 19th, 2009 - 2:47 PM § in Marketing for Travel Agents

Tired of Tire-Kickers, Price Shoppers and Bargain Hunters?

How frustrating is it when a prospective traveler phones, asking you to quote on a cruise, and you spend half your day researching their request, get back to him with great options, and he goes and books his cruise online? If this happens to you, I have one very simple reply.  You are fishing with [...]


October 14th, 2009 - 9:56 AM § in Marketing for Travel Agents

What is Web 2.0? A Beginner’s Guide for Travel Agents

Travel agents are often on a shoe-string budget to market their business, and thus, marketing can often take a backseat. This is the road to failure.  Please know that effective marketing is the key to your success.  You cannot overlook this.  It’s easier and easier now to market your tr[...]


October 13th, 2009 - 12:07 PM § in Marketing for Travel Agents

Blogging 101 – An Effective and FREE Marketing Tool for Travel Agents

If you are a travel agent and you don’t have YOUR OWN website or blog, then you are missing out on a huge, effective and FREE marketing opportunity in your travel business. A website or blog does so many things – it captures potential travelers when they are searching on the internet [...]


October 9th, 2009 - 3:27 PM § in Marketing for Travel Agents

Online Marketing 101 for Travel Agents

Years ago, travel agents did not have to focus much time or effort on marketing. Today, with so many people using the internet to search for things like information on their next big vacation, the emergence of online booking engines may seem like competition, but shed a different light on it and you[...]